Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...

Many companies have set ambitious sustainability goals to reduce their carbon footprint in scopes 1-3 and achieve net zero by 2050. Many...

Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...

Only 10-15% of ideas make it to market launch. Only 3% create more than €50 million revenue. Why? Most companies do not have an...

Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...

Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...

Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...