Past Events

Lateral thinking:
Absolutely.

Our blog posts

Apr 15
2 min

E-Learn Jobs-to-be-done and become a Growth Architect

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...

Nov 16, 2023
1 min

How to make Jobs-to-be-done the coffee table talk in your company?

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...

Apr 20, 2023
1 min

Sustainability: Eager Corporates, Stubborn Customers!

Many companies have set ambitious sustainability goals to reduce their carbon footprint in scopes 1-3 and achieve net zero by 2050. Many...

Mar 9, 2023
1 min

How to take the Customer Perspective

Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...

Feb 12, 2023
1 min

Create a scalable business from an ocean of ideas

Only 10-15% of ideas make it to market launch. Only 3% create more than €50 million revenue. Why? Most companies do not have an...

Dec 9, 2022
1 min

From an ocean of ideas, to a meaningful idea to a scaled new business

Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...

Oct 13, 2022
1 min

Customer-Focused Innovation with Jobs-to-be-done

Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...

Jun 22, 2022
1 min

Drive market success in medical technology through Stakeholder-Focused Innovation

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

May 9, 2022
1 min

Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Jan 11, 2022
1 min

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

Nov 22, 2021
1 min

Winning in Sales

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Jul 1, 2021
1 min

Cooking with Jobs-to-be-done: Get customer insights faster

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

May 12, 2021
2 min

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...

Mar 12, 2021
1 min

What does Jobs-to-be-done have to do with cooking?

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...

Mar 11, 2021
1 min

Overcoming practical challenges of a JTBD project

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...

Feb 17, 2021
1 min

Create a strong brand with Jobs-to-be-done: Assura health insurance

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...

Dec 9, 2020
1 min

Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...

Sep 16, 2020
1 min

Post-COVID-19 Jobs-to-be-done

Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...

Lateral thinking: Absolutely.

Our blog posts

Lateral thinking:
Absolutely.