How to take the Customer Perspective
Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...
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Lateral thinking:
Absolutely.
Our blog posts
- Feb 12
- 1 min
Create a scalable business from an ocean of ideas
Only 10-15% of ideas make it to market launch. Only 3% create more than €50 million revenue. Why? Most companies do not have an...
- Dec 9, 2022
- 1 min
From an ocean of ideas, to a meaningful idea to a scaled new business
Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...
- Oct 13, 2022
- 1 min
Customer-Focused Innovation with Jobs-to-be-done
Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...
- Jun 22, 2022
- 1 min
Drive market success in medical technology through Stakeholder-Focused Innovation
Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...
- May 9, 2022
- 1 min
Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done
Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...
- Jan 11, 2022
- 1 min
Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way
Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....
- Nov 22, 2021
- 1 min
Winning in Sales
Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...
- Jul 1, 2021
- 1 min
Cooking with Jobs-to-be-done: Get customer insights faster
Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...
- May 12, 2021
- 2 min
From spark to wildfire: 3 key insights from the exchange with Jim Kalbach
Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...
- Mar 12, 2021
- 1 min
What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...
- Mar 11, 2021
- 1 min
Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
- Feb 17, 2021
- 1 min
Create a strong brand with Jobs-to-be-done: Assura health insurance
Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...
- Dec 9, 2020
- 1 min
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...
- Sep 16, 2020
- 1 min
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
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