Sustainability: Eager Corporates, Stubborn Customers!
Lateral thinking:
Absolutely.
Our blog posts



- Mar 9
- 1 min
How to take the Customer Perspective


- Feb 12
- 1 min
Create a scalable business from an ocean of ideas


- Dec 9, 2022
- 1 min
From an ocean of ideas, to a meaningful idea to a scaled new business


- Oct 13, 2022
- 1 min
Customer-Focused Innovation with Jobs-to-be-done

- Jun 22, 2022
- 1 min
Drive market success in medical technology through Stakeholder-Focused Innovation


- May 9, 2022
- 1 min
Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done


- Jan 11, 2022
- 1 min
Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way


- Nov 22, 2021
- 1 min
Winning in Sales


- Jul 1, 2021
- 1 min
Cooking with Jobs-to-be-done: Get customer insights faster


- May 12, 2021
- 2 min
From spark to wildfire: 3 key insights from the exchange with Jim Kalbach


- Mar 12, 2021
- 1 min
What does Jobs-to-be-done have to do with cooking?


- Mar 11, 2021
- 1 min
Overcoming practical challenges of a JTBD project


- Feb 17, 2021
- 1 min
Create a strong brand with Jobs-to-be-done: Assura health insurance


- Dec 9, 2020
- 1 min
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer


- Sep 16, 2020
- 1 min
Post-COVID-19 Jobs-to-be-done