As AI hubs rise, they risk repeating the costly failures of yesterday’s innovation labs: tech-first thinking, backlog chaos, and disconnect from the core business. The solution? A customer-focused approach rooted in Jobs-to-be-Done. By prioritizing real needs over shiny algorithms, AI hubs can escape the innovation graveyard—and become engines of lasting customer impact and measurable business value.

Putting Innovation on a Measurable Footing In uncertain times and challenging economic environments, a critical question arises: How much...

Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...

When introducing a new product, launching a digital service, or running a sales campaign, a compelling value proposition is key to...

We need to provide job seekers and HR managers with AI solutions that offer real added value in order to be successful in the market. The...

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...

Many companies have initiated projects in artificial intelligence (AI). They are experimenting with the technology and are trying to find...

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...