Knowledge | Vendbridge

The concrete wins over the abstract

Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...

The Vendbridge Customer Promise Canvas

It has to click five times to win the heart of the customer Key Takeaways In innovation, when products are created that do not yet exist,...

The Vendbridge Job Journey Navigator to identify opportunities

A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking...

Drive market success in medical technology through Stakeholder-Focused Innovation

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

Identify the winning features and compose compelling Value Propositions with Jobs-to-be-done

A real-life Jobs-to-be-done case study with Promethean Promethean is a world leader in interactive display technology for education...

Product Quest Podcast

The newly launched Product Quest Podcast features Beat over two exciting episodes. Beat reveals the deep impact P&G thinking has had on...

Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Well advised with consultants

Many companies hire external consultants or experts to better understand their customers,  to align strategies in a customer-centric way,...

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

From today's pain points to tomorrow's successful innovations

Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the...