A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking...

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Many companies hire external consultants or experts to better understand their customers, 
to align strategies in a customer-centric way,...

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the...

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

What are Customer Journeys? Customer Journeys are a tool to map the process a customer goes through along all interaction points with a...

The Job of a Value Proposition Value Proposition Design has become a standard tool in innovation and new product development. Rightly so....

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...