Blog | Vendbridge

How to take the Customer Perspective

Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...

Create a scalable business from an ocean of ideas

Only 10-15% of ideas make it to market launch. Only 3% create more than €50 million revenue. Why? Most companies do not have an...

From an ocean of ideas, to a meaningful idea to a scaled new business

Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...

How to identify customer pain points and turn them into winning ideas

In the following interview, Beat Walther and Yann Wermuth discuss the Customer-Focused Innovation process and which benefits its entails.

Customer-Focused Innovation with Jobs-to-be-done

Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...

Drowning in an ocean of ideas

Are you drowning in a notion of ideas? Companies today have become great at producing innovation ideas. But today, the problem is too...

Predicting innovation success is like looking at a crystal ball

Too many projects on the innovation roadmap? Which features to implement? Which functionalities put into a digital solution? As...

The pain points of today are the successful innovations of the future

We all agree, innovation is critical for growth. But only 6% of CEOs are satisfied with their innovation performance, found a recent...

How to identify a Pain Point with Jobs-to-be-done?

Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...

Red pill and blue pill

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...