How to take the Customer Perspective
Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...
How to take the Customer Perspective
Create a scalable business from an ocean of ideas
From an ocean of ideas, to a meaningful idea to a scaled new business
How to identify customer pain points and turn them into winning ideas
Customer-Focused Innovation with Jobs-to-be-done
Drowning in an ocean of ideas
Predicting innovation success is like looking at a crystal ball
The pain points of today are the successful innovations of the future
How to identify a Pain Point with Jobs-to-be-done?
Red pill and blue pill