Blog | Vendbridge

From an ocean of ideas, to a meaningful idea to a scaled new business

Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...

How to identify customer pain points and turn them into winning ideas

In the following interview, Beat Walther and Yann Wermuth discuss the Customer-Focused Innovation process and which benefits its entails.

Customer-Focused Innovation with Jobs-to-be-done

Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...

Drowning in an ocean of ideas

Are you drowning in a notion of ideas? Companies today have become great at producing innovation ideas. But today, the problem is too...

Predicting innovation success is like looking at a crystal ball

Too many projects on the innovation roadmap? Which features to implement? Which functionalities put into a digital solution? As...

The pain points of today are the successful innovations of the future

We all agree, innovation is critical for growth. But only 6% of CEOs are satisfied with their innovation performance, found a recent...

How to identify a Pain Point with Jobs-to-be-done?

Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...

Red pill and blue pill

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...

The concrete wins over the abstract

Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...

The Vendbridge Customer Promise Canvas

It has to click five times to win the heart of the customer Key Takeaways In innovation, when products are created that do not yet exist,...