Blog | Vendbridge

Designing Emotionally Engaging Value Propositions

When introducing a new product, launching a digital service, or running a sales campaign, a compelling value proposition is key to...

The Stepstone case study: Uncovering AI opportunities from the customer perspective

We need to provide job seekers and HR managers with AI solutions that offer real added value in order to be successful in the market. The...

E-Learn Jobs-to-be-done and become a Growth Architect

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...

AI: Are companies putting the cart before the horse?

Many companies have initiated projects in artificial intelligence (AI). They are experimenting with the technology and are trying to find...

How to make Jobs-to-be-done the coffee table talk in your company?

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...

The next sustainability challenge: Changing customer behavior!

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...

The next sustainability challenge: Changing customer behavior!

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...

Evolution & future of our Customer-Focused Innovation methodology

Amongst Jobs-to-be-done practitioners and our clients, Customer-Focused Innovation (CFI) is known as a process to measure unmet customer...

Sustainability: Eager Corporates, Stubborn Customers!

Many companies have set ambitious sustainability goals to reduce their carbon footprint in scopes 1-3 and achieve net zero by 2050. Many...

How to take the Customer Perspective

Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...