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The team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion on the customer. We love to be inspired by the purpose that drives our clients.
 

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Yann Wermuth

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Yann has more than 10 years of experience working with the CFI Methodology and JTBD. He has a PhD in philosophy and is constantly working on side-projects like playing around with AI.

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Team nickname: The thinker


Email | LinkedIn

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Beat Walther​

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Beat has more than 25 years of experience in business strategy, innovation and marketing & sales. He is an ex-McKinsey and ex-P&G.

 

Team nickname: The visionary

Email | LinkedIn

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Stephan Peyer​

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20+ years as a C-level executive and CEO. Various CEO turn-around mandates. CIO at MCH. Serial entrepreneur. Formerly Unilever. ​​

 

Team nickname: The Shaper

Email | LinkedIn

Principles

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User first
 

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Solution free
 

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Concrete over abstract
 

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Facts over anecdotes
 

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Outside-in over
inside-out

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Actionability
 

Our partners

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leyhausen

Leyhausen International is a global field agency with offices in Germany, UK, the Middle East and Africa. They cooperate with partners in Europe, Asia, and the US.

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Triarc laboratories is a Swiss based custom software development company.

arnotconsult

Hazel Arnot is an expert in developing and implementing growth strategies with a focus on pharmaceuticals.

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Cint is a leading insight data gathering platform with one of the world's largest consumer network for digital market research across more than 130 countries.

sociotrend

Sociotrend is an expert partner in the latest methods of social research.

Lean Scaleup

Lean Scaleup is a Germany-based agency who offers an idea-to-scale process to clarify which people and culture are needed at the critical interfaces. 

Vendbridge AG
Neue Hard 14
8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today — so the options that don't solve a real problem come off the table, and the ones that hit a real pain get the money and the conviction to go big. Twenty years, 200+ growth missions and 8'000 measured customer discoveries: the benchmark base your own pain scores get read against.

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