Our team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion on the customer. We love to be inspired by the purpose that drives our clients.
 

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Yann Wermuth

Yann has more than 10 years of experience working with the CFI Methodology and JTBD. He has an MA in philosophy and is currently writing his PhD.

 

Team nickname: The thinker


Email | Linkedin

Annika Haefeli

Annika joined Vendbridge as a consultant in 2020. She is an expert in service design and customer focus.

She is currently studying Economics and Tourism with a major in Service Innovation and Design.

 

Team nickname: The sporty

Email | Linkedin

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Beat Walther​

Beat has more than 25 years of experience in business strategy, innovation and marketing & sales. He is an ex-McKinsey and ex-P&G.

 

Team nickname: The visionary

Email | Linkedin

Petra England

Petra has more than 25 years of experience in market research and project management.

 

Team nickname: The adventurer

Email | Linkedin

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Board member

Stephan Peyer

Stephan Peyer

 

Stephan is a co-founder of Vendbridge and seasoned C-level executive for more than 20 years.

Linkedin

Principles

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User first
 

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Solution free
 

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Concrete over abstract
 

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Facts over anecdotes
 

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Outside-in over
inside-out

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Actionability
 

Our partners

leyhausen

Leyhausen International is a global field agency with offices in Germany, UK, the Middle East and Africa. They cooperate with partners in Europe, Asia, and the US.

alexandria

Alexandria Group is a Brasil-based innovation and branding consultancy.

arnotconsult

Hazel Arnot is an expert in developing and implementing growth strategies with a focus on pharmaceuticals.

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Cint is a leading insight data gathering platform with one of the world's largest consumer network for digital market research across more than 130 countries.

sociotrend

Sociotrend is an expert partner in the latest methods of social research.