The team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion on the customer. We love to be inspired by the purpose that drives our clients.

Yann Wermuth

Yann has more than 10 years of experience working with the CFI Methodology and JTBD. He has a PhD in philosophy and is constantly working on side-projects like playing around with AI.

Team nickname: The thinker

Email | LinkedIn

Beat Walther

Beat has more than 25 years of experience in business strategy, innovation and marketing & sales. He is an ex-McKinsey and ex-P&G.

Team nickname: The visionary

Email | LinkedIn

Stephan Peyer

20+ years as a C-level executive and CEO. Various CEO turn-around mandates. CIO at MCH. Serial entrepreneur. Formerly Unilever.

Team nickname: The Shaper

Email | LinkedIn

Principles

User first

Solution free

Concrete over abstract

Facts over anecdotes

Outside-in over
inside-out

Actionability

Our partners

Leyhausen International is a global field agency with offices in Germany, UK, the Middle East and Africa. They cooperate with partners in Europe, Asia, and the US.

Triarc laboratories is a Swiss based custom software development company.

Hazel Arnot is an expert in developing and implementing growth strategies with a focus on pharmaceuticals.

Cint is a leading insight data gathering platform with one of the world's largest consumer network for digital market research across more than 130 countries.

Sociotrend is an expert partner in the latest methods of social research.

Lean Scaleup is a Germany-based agency who offers an idea-to-scale process to clarify which people and culture are needed at the critical interfaces.