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From an ocean of ideas, to a meaningful idea to a scaled new business

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Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Winning in Sales

Cooking with Jobs-to-be-done: Get customer insights faster

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

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Overcoming practical challenges of a JTBD project

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Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

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