Customer-Focused Innovation with Jobs-to-be-done

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Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

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Cooking with Jobs-to-be-done: Get customer insights faster

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

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Overcoming practical challenges of a JTBD project

Create a strong brand with Jobs-to-be-done: Assura health insurance

Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

Post-COVID-19 Jobs-to-be-done