Drive market success in medical technology through Stakeholder-Focused Innovation

Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Winning in Sales

Cooking with Jobs-to-be-done: Get customer insights faster

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

What does Jobs-to-be-done have to do with cooking?

Overcoming practical challenges of a JTBD project

Create a strong brand with Jobs-to-be-done: Assura health insurance

Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

Post-COVID-19 Jobs-to-be-done