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    Upcoming events

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    Past events

    Drive market success in medical technology through Stakeholder-Focused Innovation
    • Jun 22

    Drive market success in medical technology through Stakeholder-Focused Innovation

    Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done
    • May 9

    Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

    Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way
    • Jan 11

    Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

    Winning in Sales
    • Nov 22, 2021

    Winning in Sales

    Cooking with Jobs-to-be-done: Get customer insights faster
    • Jul 1, 2021

    Cooking with Jobs-to-be-done: Get customer insights faster

    From spark to wildfire: 3 key insights from the exchange with Jim Kalbach
    • May 12, 2021

    From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

    What does Jobs-to-be-done have to do with cooking?
    • Mar 12, 2021

    What does Jobs-to-be-done have to do with cooking?

    Overcoming practical challenges of a JTBD project
    • Mar 11, 2021

    Overcoming practical challenges of a JTBD project

    Create a strong brand with Jobs-to-be-done: Assura health insurance
    • Feb 17, 2021

    Create a strong brand with Jobs-to-be-done: Assura health insurance

    Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
    • Dec 9, 2020

    Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

    Post-COVID-19 Jobs-to-be-done
    • Sep 16, 2020

    Post-COVID-19 Jobs-to-be-done

    Vendbridge AG
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    Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodoly is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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