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Cooking with Jobs-to-be-done: Get customer insights faster

Jul 1, 2021
1 min read

Vendbridge talking @Design thinking meetup London


Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. Unverändert: Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. In this session, the JTBD experts from Vendbridge will share how JTBD is applied successfully in qualitative interviews, how to take those insights to the next level with a quantification and spinning result to impact.


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Vendbridge AG
Neue Hard 14
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Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today — so the options that don't solve a real problem come off the table, and the ones that hit a real pain get the money and the conviction to go big. Twenty years, 200+ growth missions and 8'000 measured customer discoveries: the benchmark base your own pain scores get read against.

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