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Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my connection?

Lea Bregy and Dimitri Bucher from SBB CFF FFS deal with such everyday problems of customer information in the event of a disruption. In the webinar, the two will show how they apply jobs-to-be-done together with Vendbridge to better solve relevant problems of public transport customers and increase customer satisfaction.

Rewatch the event (in german):

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