Become incomparable
Our growth projects focus on four growth levers:
Customer Foundation
Gain strategic focus by going after unmet customer need opportunities in a market.
You get: ​
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Measured customer pain points
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Strategies for value differentiation
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Decision confidence for right choices ​​
Customer Foundation projects help you do the right things by spinning your strategy on what really counts: Fulfilling unmet customer needs.
Strategic Marketing
Create compelling messages with unique promises for relevant customer pains.
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You get:​
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Exciting narratives triggering emotions
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Value based storytelling
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Relevant USPs that grab attention
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Strategic Marketing projects helps you create compelling value propositions that sell and excite
Product Development
Prioritize roadmaps and feature plans based on relevant customer problems.
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You get:​
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Product-Market fit for developments
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Prioritized roadmaps & feature plans
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Unbiased data to balance opinions
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Product Development projects speed up developments by reducing opinionated discussions and focusing plans on evidenced customer requirements.
Value Selling
Start your sales pitch with the customer pain, to connect it with your product.
You get:​
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More efficient lead generation
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Shorter lead times
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Faster conversion​​
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Value Selling projects bring your sales force to a value selling level, for higher conversion rates and less price pressure.
We work with you in three formats always tailored to your growth mission:​​
Turn-key projects
Get measured, prioritized customer needs and sharpened growth actions
Project coachings
Apply Jobs-to-be-done the CFI way for your challenge and learn to uncover and measure customer needs and shapren your ideas
Know-how transfer
Via the Vendbridge Studio, our learning platform, inspiring events and workshops we transfer our customer need expertise to you, your team and the whole organization
E-learning
The program enables teams to apply Jobs-to-be-done based on Customer-Focused Innovation (CFI) approach. With examples from over 30 industries and success stories from over 120 cases as well as tools and templates to get guidance.
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Content:
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67 lessons
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Over two hours of video content
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8 templates for each step of the CFI process
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Check-ins
Get in touch for a first intro discussion!
We are excited to know more about your challenges and your project.