Understand your customers

Deeply understand what drives your customers in order to design winning strategies for innovation, go-to-market or branding.

Vendbridge’s Customer-Focused Innovation methodology, proven in more than 100 projects, reveals the customer pains in a holistic, concrete and measurable way and helps spin your strategies towards unmet customer needs.

Prioritize the innovation roadmap

Roadmaps are often overloaded and lack focus. Which idea adds most value to customers? Where are the low hanging fruits? And which ideas do not justify the resources needed?

Your innovation roadmap is evaluated and prioritized through the lens of the customers.

Define user-focused  product requirements

Product requirements are often defined from a technological perspective and not prioritized from the customers' view. Features are developed that don't provide value to the customer.

Your requirements are prioritized and written to add value from a customer perspective.

Sharpen innovation concepts

Sometimes concepts are promising, but vague. The customer benefit is not clear, the argumentation is not convincing.

Your innovation concept is sharpened from a customer perspective.

Jobs-to-be-done project coaching

The Jobs-to-be-done logic is easy to understand, but challenging to apply. You want to get started with this powerful concept or you are having trouble getting results, contact us.
 

Vendbridge coaches teams to apply Jobs-to-be-done on real projects. No matter how small or big your company or project is, we provide Jobs-to-be-done coaching so you deliver results while becoming a Jobs-to-be-done expert yourself.

Jobs-to-be-done interviewing

A crucial skill in the application of Jobs-to-be-done is interviewing customers in a Jobs-to-be-done way. 
 

Vendbridge trains teams and individuals to learn to conduct Jobs-to-be-done interviews by themselves. Always on your concrete business challenge, so you get actionable insights on top of the new skills.

Customer inspiration workshops

Mastering all techniques to understand customers is challenging. Some building blocks might be missing in your team.

Vendbridge "injects" skills from own experience with Jobs-to-be-done and general customer insights discovery. From short one-hour sprints to one-day workshops.