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We accelerate growth 

Measured customer needs to accelerate growth

We have helped over 120 teams to accelerate growth. Challenges we help with:

Customer Foundation

The customer pain as a foundation for strategy. We bring:

  • Facts & customer data to guide decision

  • Unbiased outside-in view

  • Differentiation through relevant value add


We provide decision comfort thanks to fact-based pain points and opportunities to steet strategies.


Compelling messages are promises to solve a customer pain. We bring:

  • Exciting narratives that trigger emotions

  • Value based storytelling

  • Identify relevant USPs that grab attention

We create compelling value propositions for value messaging that works. 

Product Development

A product strategy must focus on relevant customer problems. We bring:

  • Customer-Focus to balance tech push

  • Prioritized roadmaps from the customer view

  • Objective data to balance opinions and assumptions

We provide prioritized project plans and customer-focused product developments that hit the pain point.


Sales is more effective when it starts with the customer pain. We bring:

  • More efficient lead generation

  • Shorter lead times

  • Faster conversion


We focus sales on value to escape price pressure and increase value perception. 

We work with you in three formats always tailored to your growth mission:​​

Turn-key projects

Get measured, prioritized customer needs and sharpened growth actions


Project coachings

Apply Jobs-to-be-done the CFI way for your challenge and learn to uncover and measure customer needs and shapren your ideas


Know-how transfer

Via the Vendbridge Studio, our learning platform, inspiring events and workshops we transfer our customer need expertise to you, your team and the whole organization

Get in touch for a first intro discussion!

We are excited to know more about your challenges and your project.

Thank you for your message!

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