Create a strong brand with Jobs-to-be-done: Assura health insurance
- annikahaefeli8
- Feb 17, 2021
- 1 min read
Updated: Mar 8, 2022
Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from zero to one million customers, branding was never used as a growth lever and looked outdated.
Rasmus Quante, Marketing Director of Assura, will show:
How Jobs-to-be-done was used to define a convincing brand narrative
How the brand helped to align the company’s strong values and convictions with the unmet customer needs
How the brand strategy was tailored to a need-based customer segment
The webinar in full length:
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