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Create a strong brand with Jobs-to-be-done: Assura health insurance

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from zero to one million customers, branding was never used as a growth lever and looked outdated.

Rasmus Quante, Marketing Director of Assura, will show:

  • How Jobs-to-be-done was used to define a convincing brand narrative

  • How the brand helped to align the company’s strong values and convictions with the unmet customer needs

  • How the brand strategy was tailored to a need-based customer segment

The webinar in full length:

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