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Growth drivers
in our focus

Growth drivers are technologies, trends and other forces that are promising the next wave of growth. Below we show our point of view on the most relevant growth drivers we help our clients with.

Digitalization

Digitalization remains a key growth driver. However, it is easy to lose focus in technolgical possibilites or just digitalize an existing solution. In addition, new digital solutions must find customer acceptance and adoption. Customer Pain Points turns digitalization from catching up into a growth lever.

 

Recent cases:

Customer centricity

Most companies are in a transformation towards more customer centricity. It's clear: the company that is most customer centric will win. But:  How to identify the most burning customer problems that even competitors don't have on the radar? That's where our approach turns the buzzword customer centricity into a measurable growth driver

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Recent cases:

Artificial Intelligence

Artificial Intelligence (AI) is on the rise. It is still in an early stage and clear use cases are difficult to identify. Customer Pain Points give laser-sharp direction where AI-potential lies in products. That way AI brings customer value and is not just an add-on with unclear benefits.

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Recent cases:

Robotics & Automation

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Robotics and automation hold an enormous promise of efficiency gains. However, there are strong barriers to adoption from different stakeholders. How to convince them to automate previously human tasks? Where is automation really needed? When they solve Pain Points!

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Recent cases:

  • AI-robotics startup for maintenance

  • Factory automation and modularization of production

Smart devices & weareables

New devices for consumer like watches, hearing aids, rings and many more as well as devices in B2B like Human-Machine-Interfaces (HMIs) get smarter with every new generation. But: Which of the possible smart features will customers love? It's the customers pain points that clarify these questions! How? A smart solution to a customer pain point will be loved, while smart features with low added value will be rejected.

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Recent cases:

  • Smart dental wereable

  • Next generation hearing aid feature portfolio

Sustainablity & solar

Sustainability is a strong driver of innovation. Solar is a strong growth market with new players coming into the field daily. Key challenges: How to get consumers to adopt a more sustainable, often more expensive solution? How to differentiate sustainable products when solutions are exchangeable? Understanding customer pain points reveals the true drivers behind sustainabilty and reframes it!

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Recent cases:

  • Working with Energie 360 to define crisp solar Value Propositions

  • Nudging shoppers to select more sustainable solutions

  • Identifying which sustainability story resonates most with B2B customers in white goods

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