Measure customer needs. Accelerate growth!
Become a Growth Architect
As a growth architect with high ambitions, you know that hitting the right customer need is what makes or breaks the success of a growth initiative. Now you can benefit from our field expertise of 20 years of bringing growth missions to success. The key to this is now available to you: Measuring customer needs and accelerate growth.
What do I get from the course?
Strategy
What to base a strategy on? On competitive threats? On technology? On profitability considerations? With CFI you can anchor it on one of the fundamental element of a successful strategy: the unmet customer needs. And you can rally the troops behind a motivating goal with purpose: fulfill those needs.
UX/CX
Outstanding user experiences can only be delivered if motivations and pain points are truly understood. If not, your UX/CX strategy will be average at best. With CFI you get hard facts and data of unmet customer needs, allowing you to design unique UX/CX solutions that your users will love.
Product
If you are a Product Manager, Head of Product or in charge of developing the product portfolio, CFI brings you a holistic perspective on the customers and their unmet needs. It lets you make product and innovation bets that have a much higher chance to create a positive ROI. Because you can predict where to provide value add.
Marketing
Messages and Sales Story must resonate to make new products a success. Only a deep understanding of the customer pain point can create messages that instantly click. CFI delivers the right insights that resonate and the practical tools to translate them into punchy stories that sell!
What's in it?
The course contains tools, templates, exercises and video explanations that follow the CFI process so you can apply it at the same time. In just 6 self-paced lessons you can become a growth architect!
Lesson 1: Pitfalls in designing growth initiatives
Lesson 2: Overview of the CFI process
Lesson 3: What is Jobs-to-be-done and how to frame your project
Lesson 4: How to interview customers and extract actionable insights
Lesson 5: How to quantify and prioritize the relevant customer pain points for your growth
project
Lesson 6: How to spin the results to successful action
In addition every month you can join Q&A sessions to get questions answered or get coaching! Oh an did we mention that if you complete all the lessons you can get a certificate?