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Lateral thinking:
Absolutely.
Our blog posts
Oct 23, 20241 min read
Driving Product Management from the customer view with Jobs-to-be-done at Energie360
Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...
Apr 15, 20242 min read
E-Learn Jobs-to-be-done and become a Growth Architect
Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...
Nov 16, 20231 min read
How to make Jobs-to-be-done the coffee table talk in your company?
It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...
Jun 22, 20221 min read
Drive market success in medical technology through Stakeholder-Focused Innovation
Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...
May 9, 20221 min read
Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done
Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...
Jan 11, 20221 min read
Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way
Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....
Nov 22, 20211 min read
Winning in Sales
Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...
Jul 1, 20211 min read
Cooking with Jobs-to-be-done: Get customer insights faster
Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...
May 12, 20212 min read
From spark to wildfire: 3 key insights from the exchange with Jim Kalbach
Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...
May 11, 20211 min read
From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization.
You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...
Mar 12, 20211 min read
What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...
Mar 11, 20211 min read
Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
Feb 17, 20211 min read
Create a strong brand with Jobs-to-be-done: Assura health insurance
Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...
Dec 9, 20201 min read
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...
Sep 16, 20201 min read
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
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