New Thinking

Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product development and strategy. While the concept is easy to understand, its application can be quite tricky. Discover the Vendbridge Studio. Here we share our know-how from over 20 years as experts in the application and quantification of jobs-to-be-done. That’s why we propose the Vendbridge Studio. It contains self-learning courses on how to apply an

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had StepStone as our guests talking about their experience of working with us on their past project with Jobs-to-be-done. Do you want to know how you can make the user and their needs the centre of your company? Then have a look at the video below. Get the slides here: Do you want to see the long version of the webinar?

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new products often lacks innovation and added value. Lengthy regulatory approvals and limited market acceptance are the result. In a recent report Swiss Medtech spoke of a "Valley of Death" for medtech innovations caused by too costly development processes. Digital components of devices are increasingly becoming the focus of innovation, which brin

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software prototype to help teachers manage their instructional time more effectively. Promethean is a global leader in interactive displays for education and teaching software headquartered in Seattle. Based on qualitative research and internal expertise, a lot of feature ideas and functionalities were added. But: Which of these features will make teach

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions. Hence: how can customer insights be communicated and anchored, so that teams without direct customer contact like product management decide and act in a customer-focused way? Andreas von Criegern (https://www.linkedin.com/in/avcriegern) will show in this webinar how customer insights from a Vendbridge Jobs-to-be-done project are being anchor

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing revenue traction convinces your investors, attracts new talents and tells the founders that they are on the right track. Start-ups who manage to shift gear from a technology to a selling mind-set early on dramatically increase their success chances. Having a compelling proposition, with strong lines of argumentations, drives literally all s

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. Unverändert: Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. In this session, the JTBD e

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking from a spark to a wildfire in an organization. Three key lessons stood out. 1. The first rule of the jobs-to-be-done club is: Don't talk about jobs-to-be-done. Just do it! Jobs-to-be-done enthusiasts run the risk of falling into the same trap that the logic they love so much is supposed to save them from: they think and talk about the solution

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make change happen. JTBD can provide strong clues for developing successful innovation and build a customer mindset in the company. But what about the others in your organisation? What about management or other functions? They might be less enthusiastic about JTBD, might not see the value of it or just have other priorities to manage. What are su

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more customer-focused approach. The AMC premium cooking system recently won the “Kitchen Innovation Award 2021” as well as the “Golden Award” – chosen by consumers for its functionality, innovativeness, product benefits and design. Manuel talked about: How a solid customer foundation was established with Jobs-to-be-done How multiple solution ide

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first, before jumping to solution, he turned to Jobs to be Done. A powerful logic to take the customer perspective, but hard to apply. Dirk will explain: – how the Job was framed correctly, to avoid getting lost – how exploratory interviews were conducted, to identify precise, actionable customer problems – how the problems were quantitatively validat

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from zero to one million customers, branding was never used as a growth lever and looked outdated. Rasmus Quante, Marketing Director of Assura, will show: How Jobs-to-be-done was used to define a convincing brand narrative How the brand helped to align the company’s strong values and convictions with the unmet customer needs How the bra

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my connection? Lea Bregy and Dimitri Bucher from SBB CFF FFS deal with such everyday problems of customer information in the event of a disruption. In the webinar, the two will show how they apply jobs-to-be-done together with Vendbridge to better solve relevant problems of public transport customers and increase customer satisfaction. Rewatch the

Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work situation and related well-being of home office workers during the lockdown. It was a special, first-time global online pandemic meetup hosted by JTBD London. COVID-19 gave us the opportunity to reach beyond our geographic boundaries. More about our presentation: *Home? Office? Works! A quantitative Jobs-to-be-done perspective* In a collaborat