Past-Events-de

Drive market success in medical technology through Stakeholder-Focused Innovation

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

Winning in Sales

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Cooking with Jobs-to-be-done: Get customer insights faster

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...

From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization.

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...

What does Jobs-to-be-done have to do with cooking?

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...

Overcoming practical challenges of a JTBD project

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...

Create a strong brand with Jobs-to-be-done: Assura health insurance

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...

Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...

Post-COVID-19 Jobs-to-be-done

Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...