New Thinking

Many companies hire external consultants or experts to better understand their customers, to align strategies in a customer-centric way, or to develop innovations. If you’re doing the same, you’re probably asking yourself: Which consultant should we consider? How should we choose? What results can we expect? Which methods are the right ones? To help you make a decision and learn for ourselves, we have applied our proven and tested Customer-Focused Innovation (CFI) process to

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions. Hence: how can customer insights be communicated and anchored, so that teams without direct customer contact like product management decide and act in a customer-focused way? Andreas von Criegern (https://www.linkedin.com/in/avcriegern) will show in this webinar how customer insights from a Vendbridge Jobs-to-be-done project are being anchor

Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the development of the latest "The Innovator's Handbook 2022". Read Beat and Yann's article "From today's pain points to tomorrow's successful innovations" and download your own copy of "The Innovator's Handbook 2022". Read the Innovator’s Handbook 2022 now Innovators are under pressure More than ever, innovators are under pressure to deliver su

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing revenue traction convinces your investors, attracts new talents and tells the founders that they are on the right track. Start-ups who manage to shift gear from a technology to a selling mind-set early on dramatically increase their success chances. Having a compelling proposition, with strong lines of argumentations, drives literally all s

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. Unverändert: Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. In this session, the JTBD e

What are Customer Journeys? Customer Journeys are a tool to map the process a customer goes through along all interaction points with a product or a company. They are used to design better customer experiences and trigger customer actions, e.g., a purchase, trial, etc. While originating as a tool for online funnels, Customer Journeys today also incorporate offline touch-points. Initially derived from the AIDA formula, a Customer Journey today is typically mapped with the ACCR

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking from a spark to a wildfire in an organization. Three key lessons stood out. 1. The first rule of the jobs-to-be-done club is: Don't talk about jobs-to-be-done. Just do it! Jobs-to-be-done enthusiasts run the risk of falling into the same trap that the logic they love so much is supposed to save them from: they think and talk about the solution

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make change happen. JTBD can provide strong clues for developing successful innovation and build a customer mindset in the company. But what about the others in your organisation? What about management or other functions? They might be less enthusiastic about JTBD, might not see the value of it or just have other priorities to manage. What are su

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more customer-focused approach. The AMC premium cooking system recently won the “Kitchen Innovation Award 2021” as well as the “Golden Award” – chosen by consumers for its functionality, innovativeness, product benefits and design. Manuel talked about: How a solid customer foundation was established with Jobs-to-be-done How multiple solution ide

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first, before jumping to solution, he turned to Jobs to be Done. A powerful logic to take the customer perspective, but hard to apply. Dirk will explain: – how the Job was framed correctly, to avoid getting lost – how exploratory interviews were conducted, to identify precise, actionable customer problems – how the problems were quantitatively validat