Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
Overcoming practical challenges of a JTBD project
Navigate innovation with more certainty – An approach to understand what customers want
Taking the guesswork out of digital healthcare innovation
Create a strong brand with Jobs-to-be-done: Assura health insurance
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
Jobs-to-be-done leads the way to the Blue ocean!
Post-COVID-19 Jobs-to-be-done
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The 3 elements of a Pain Point
Don’t look at other Value Propositions when you design your own!