Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
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Lateral thinking:
Absolutely.
Our blog posts
- Mar 10, 2021
- 6 min
Navigate innovation with more certainty – An approach to understand what customers want
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even more. While stopping all...
- Mar 5, 2021
- 5 min
Taking the guesswork out of digital healthcare innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...
- Feb 17, 2021
- 1 min
Create a strong brand with Jobs-to-be-done: Assura health insurance
Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...
- Dec 9, 2020
- 1 min
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...
- Sep 18, 2020
- 5 min
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
- Sep 16, 2020
- 1 min
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
- Sep 3, 2020
- 7 min
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
- Aug 25, 2020
- 5 min
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in...
- Aug 10, 2020
- 4 min
Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...
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