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Lateral thinking:
Absolutely.
Our blog posts


Winning in Sales
Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...
Nov 22, 20211 min read


Cooking with Jobs-to-be-done: Get customer insights faster
Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...
Jul 1, 20211 min read


Unlock the innovative power of Customer Journeys with Jobs-to-be-done
What are Customer Journeys? Customer Journeys are a tool to map the process a customer goes through along all interaction points with a...
Jun 1, 20218 min read


From spark to wildfire: 3 key insights from the exchange with Jim Kalbach
Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...
May 12, 20212 min read


From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization.
You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...
May 12, 20211 min read


What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...
Mar 12, 20211 min read


Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
Mar 11, 20211 min read


Navigate innovation with more certainty – An approach to understand what customers want
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even more. While stopping all...
Mar 10, 20216 min read


Taking the guesswork out of digital healthcare innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...
Mar 5, 20215 min read


Create a strong brand with Jobs-to-be-done: Assura health insurance
Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...
Feb 17, 20211 min read
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