Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

What are Customer Journeys? Customer Journeys are a tool to map the process a customer goes through along all interaction points with a...

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...

Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even more. While stopping all...

In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...