New Thinking

Art Basel is the world's most prestigious art fair. But prestige peaks for a few days a year. The real question was what VIP collectors needed the other 360 days — and whether Art Basel was positioned to answer it. Vendbridge applied its Customer-Focused Innovation methodology to measure what VIP collectors truly want. The research overturned a core assumption: VIP collectors are not primarily motivated by financial return or social status. Self-realization dominates. Coll

Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...

We need to provide job seekers and HR managers with AI solutions that offer real added value in order to be successful in the market. The job portal Stepstone set itself this task and set out to specifically measure customer needs with CFI and then develop AI innovations that have potential in the market. This article first appeared in issue 02/24 of planung&analyse. No company has too few ideas, on the contrary: good innovations are not a problem of idea production, but of i

A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking system that provides better taste and more healthy nutrients compared to cooking with conventional pots and pans. The company steadily grew thanks to new technologies and a successful direct sales model. The business challenge of AMC In 2017, it became clear that technology alone was not enough to sustain growth. While the innovation roadmap was

A real-life Jobs-to-be-done case study with Promethean Promethean is a world leader in interactive display technology for education Promethean is a global education technology company that develops, integrates and implements learning environments. Together with educators, Promethean is constantly developing new products for interactive learning. The headquarters of Promethean are in Seattle, USA The business challenge of Promethean Promethean was about to develop a new softwa

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software prototype to help teachers manage their instructional time more effectively. Promethean is a global leader in interactive displays for education and teaching software headquartered in Seattle. Based on qualitative research and internal expertise, a lot of feature ideas and functionalities were added. But: Which of these features will make teach

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more customer-focused approach. The AMC premium cooking system recently won the “Kitchen Innovation Award 2021” as well as the “Golden Award” – chosen by consumers for its functionality, innovativeness, product benefits and design. Manuel talked about: How a solid customer foundation was established with Jobs-to-be-done How multiple solution ide

Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first, before jumping to solution, he turned to Jobs to be Done. A powerful logic to take the customer perspective, but hard to apply. Dirk will explain: – how the Job was framed correctly, to avoid getting lost – how exploratory interviews were conducted, to identify precise, actionable customer problems – how the problems were quantitatively validat

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from zero to one million customers, branding was never used as a growth lever and looked outdated. Rasmus Quante, Marketing Director of Assura, will show: How Jobs-to-be-done was used to define a convincing brand narrative How the brand helped to align the company’s strong values and convictions with the unmet customer needs How the bra

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my connection? Lea Bregy and Dimitri Bucher from SBB CFF FFS deal with such everyday problems of customer information in the event of a disruption. In the webinar, the two will show how they apply jobs-to-be-done together with Vendbridge to better solve relevant problems of public transport customers and increase customer satisfaction. Rewatch the

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we betting on the right things? How do we achieve true innovations rather than incremental improvements? These were our client’s questions. The answers lay in understanding users’ perspective. The Challenge OUTDOORCHEF, a DKB (www.dksh.com) Household brand, is a leading manufacturer and seller of premium grills. Over 25 years ago, the company became

Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT The continuous development of innovative product solutions that profitably address evolving customer needs is a critical success factor in the medical device industry. Market success is dependent on the innovators’ understanding of the unmet needs of a number of key customer groups like physicians, payors and patients. The first task in innov