Blog | Vendbridge

Predicting innovation success is like looking at a crystal ball

Too many projects on the innovation roadmap? Which features to implement? Which functionalities put into a digital solution? As...

The pain points of today are the successful innovations of the future

We all agree, innovation is critical for growth. But only 6% of CEOs are satisfied with their innovation performance, found a recent...

How to identify a Pain Point with Jobs-to-be-done?

Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...

Red pill and blue pill

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...

The concrete wins over the abstract

Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...

The Vendbridge Customer Promise Canvas

It has to click five times to win the heart of the customer Key Takeaways In innovation, when products are created that do not yet exist,...

The Vendbridge Job Journey Navigator to identify opportunities

A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking...

Drive market success in medical technology through Stakeholder-Focused Innovation

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

Identify the winning features and compose compelling Value Propositions with Jobs-to-be-done

A real-life Jobs-to-be-done case study with Promethean Promethean is a world leader in interactive display technology for education...

Product Quest Podcast

The newly launched Product Quest Podcast features Beat over two exciting episodes. Beat reveals the deep impact P&G thinking has had on...