Companies work on many growth initiatives such as new product development, innovation, UX projects, etc. It’s clear that the success of...

Only 10-15% of ideas make it to market launch. Only 3% create more than €50 million revenue. Why? Most companies do not have an...

Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create...

In the following interview, Beat Walther and Yann Wermuth discuss the Customer-Focused Innovation process and which benefits its entails.

Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and...

Are you drowning in a notion of ideas? Companies today have become great at producing innovation ideas. But today, the problem is too...

Too many projects on the innovation roadmap? Which features to implement? Which functionalities put into a digital solution? As...

We all agree, innovation is critical for growth. But only 6% of CEOs are satisfied with their innovation performance, found a recent...

Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...