May 9, 20185 minThe Jobs-to-be-done HierarchyJobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...
May 6, 20181 minTrue customer understandingLine managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...
May 6, 20181 minEveryone can be creative!Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity...
May 6, 20181 minDo you still believe Innovation is like looking for easter eggs?It is so much fun to watch my kids running around in our garden trying to find their Easter nests. They try and fail, and try and fail,...