Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...

Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...

Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity...

It is so much fun to watch my kids running around in our garden trying to find their Easter nests. They try and fail, and try and fail,...

To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...

#Creativity #Ideas #Innovation

© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. Thomas...

If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...

In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates of new products...

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...

A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...

Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...

Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...

What BMW understood is that the customers don’t care about a list of technical features. What the customer convinces is a whole story...

Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...