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Everyone can be creative!

May 6, 2018
1 min read

Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity sessions include a mix of “normal” people from our clients. And all sessions generated a list of at least 10 innovative concepts – and many more good ideas!

Our recipe:

a) Ask a precise ideation question focusing on an unmet customer need and

b) apply moderation techniques that enable people to think out of the box.

Here is his TED talk:


 
 
 

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Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today — so the options that don't solve a real problem come off the table, and the ones that hit a real pain get the money and the conviction to go big. Twenty years, 200+ growth missions and 8'000 measured customer discoveries: the benchmark base your own pain scores get read against.

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