To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their customers want. Only to find quite generic insights that are already known. For example, banks find out that “relationship is key”, mobile operators that users want “good network quality” and life insurance companies that clients want “more flexibility”. Not very useful to guide engineers and product developers, we thought. And co-created in more than 100 projects with our clients an easy process to find out what customers really want. The results are precise, prioritized and inspiring. So that creativity and implementation can focus on those unmet needs that truly count: The pain points and sweet spots of your customers.
Curious to know how to close the gap between insights and implementation in your company?