Taking the guesswork out of digital healthcare innovation
Lateral thinking:
Absolutely.
Our blog posts
- Sep 3, 2020
- 7 min
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
- Aug 10, 2020
- 4 min
Don’t look at other Value Propositions when you design your own!
- Jul 31, 2020
- 4 min
From an idea-driven innovation approach to a need-driven innovation process
- Jul 22, 2020
- 4 min
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
- Jul 14, 2020
- 4 min
The lockdown, Jobs-to-be-done and what you can learn from it
- Jan 16, 2019
- 5 min
Recruiting for qualitative exploration
- Nov 27, 2018
- 6 min
Companies should stop playing Chinese Whispers
- May 9, 2018
- 5 min
The Jobs-to-be-done Hierarchy
- May 6, 2018
- 1 min
True customer understanding
- May 6, 2018
- 1 min
Everyone can be creative!
- May 6, 2018
- 1 min
Do you still believe Innovation is like looking for easter eggs?
- May 6, 2018
- 1 min
People don’t want Christmas gifts
- May 6, 2018
- 1 min
Where good ideas come from
- May 6, 2018
- 1 min
Are your customers committed?
- May 6, 2018
- 2 min
The concrete wins over the abstract
- May 6, 2018
- 2 min
Value proposition: what grabs the customer?
- May 6, 2018
- 1 min
We only accept successful innovation
- May 6, 2018
- 2 min
More agility at the front-end of the innovation process
- May 6, 2018
- 1 min
Customers want more value, not a lower price