Taking the guesswork out of digital healthcare innovation
Lateral thinking:
Absolutely.
Our blog posts
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
Don’t look at other Value Propositions when you design your own!
From an idea-driven innovation approach to a need-driven innovation process
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
The lockdown, Jobs-to-be-done and what you can learn from it
Recruiting for qualitative exploration
Companies should stop playing Chinese Whispers
The Jobs-to-be-done Hierarchy
True customer understanding
Everyone can be creative!
Do you still believe Innovation is like looking for easter eggs?
People don’t want Christmas gifts
Where good ideas come from
Are your customers committed?
The concrete wins over the abstract
Value proposition: what grabs the customer?
We only accept successful innovation
More agility at the front-end of the innovation process
Customers want more value, not a lower price