New Thinking

Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity sessions include a mix of “normal” people from our clients. And all sessions generated a list of at least 10 innovative concepts – and many more good ideas! Our recipe: a) Ask a precise ideation question focusing on an unmet customer need and b) apply moderation techniques that enable people to think out of the box. Here is his TED talk: #Creati

#Creativity #Ideas #Innovation

At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. It’s not important how clever individuals are, he says; what really matters is how smart the collective brain is. Here is his TED talk: #Creativity #Ideas