Sep 18, 20205 minJobs-to-be-done leads the way to the Blue ocean!In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
May 6, 20181 minClose the gap between customer insights and implementationTo become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...
May 6, 20182 minValue proposition: what grabs the customer?Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...
May 6, 20185 minHow to enter the premium grill segment: customer pains provide the clueHow do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...