In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...

In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...

The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....

What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...

Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...

With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...

Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...

To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...

A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...

Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...

Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...

When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...

Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...