Taking the guesswork out of digital healthcare innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...
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Lateral thinking:
Absolutely.
Our blog posts
- Sep 18, 2020
- 5 min
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
- Sep 3, 2020
- 7 min
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
- Jul 31, 2020
- 4 min
From an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...
- Jul 22, 2020
- 4 min
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...
- Jul 14, 2020
- 4 min
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...
- Jan 16, 2019
- 5 min
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...
- Jun 20, 2018
- 15 min
Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...
- May 9, 2018
- 5 min
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...
- May 6, 2018
- 1 min
Close the gap between customer insights and implementation
To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...
- May 6, 2018
- 1 min
People don’t want Christmas gifts
«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...
- May 6, 2018
- 2 min
The concrete wins over the abstract
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...
- May 6, 2018
- 2 min
More agility at the front-end of the innovation process
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...
- May 6, 2018
- 1 min
Customers want more value, not a lower price
A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...
- May 6, 2018
- 5 min
How to enter the premium grill segment: customer pains provide the clue
How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...
- May 6, 2018
- 10 min
From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...
- May 6, 2018
- 2 min
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...
- May 6, 2018
- 1 min
Innovation – Not a question of chance!
Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...
- May 6, 2018
- 1 min
Developing new products is like selecting Christmas gifts
When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
- Mar 3, 2016
- 1 min
A revolution in innovation!
Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...
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