Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...
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Lateral thinking:
Absolutely.
Our blog posts
- May 6, 2018
- 1 min
True customer understanding
Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...
- May 6, 2018
- 1 min
Close the gap between customer insights and implementation
To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...
- May 6, 2018
- 2 min
The concrete wins over the abstract
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...
- May 6, 2018
- 4 min
Letter to the Customer Insight
Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...
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