With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...

Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...

To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...