May 5, 20181 minDeveloping new products is like selecting Christmas giftsWhen you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
Nov 10, 20161 minTake the iPhone perspective!Next time you meet with product development, try to take the iPhone perspective! One key question is: What features should a new product...
Mar 3, 20161 minA revolution in innovation!Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...