From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...
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Lateral thinking:
Absolutely.
Our blog posts
May 6, 20182 min read
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...
May 5, 20181 min read
A story on 4 wheels
What BMW understood is that the customers don’t care about a list of technical features. What the customer convinces is a whole story...
May 5, 20181 min read
Innovation – Not a question of chance!
Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...
May 5, 20181 min read
How Vendbridge prevents you from flops
Killing product ideas is tough. Very often companies lack criteria to pick the bad apples from the good. It would be ideal to be able to...
May 5, 20181 min read
When ideas have sex – or how to come from a stone age tool to a computer mouse
At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of...
May 5, 20181 min read
Developing new products is like selecting Christmas gifts
When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
Nov 10, 20161 min read
Take the iPhone perspective!
Next time you meet with product development, try to take the iPhone perspective! One key question is: What features should a new product...
Mar 3, 20161 min read
A revolution in innovation!
Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...
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