May 6, 20181 minHow Vendbridge prevents you from flopsKilling product ideas is tough. Very often companies lack criteria to pick the bad apples from the good. It would be ideal to be able to...
May 6, 20181 minWhen ideas have sex – or how to come from a stone age tool to a computer mouseAt TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of...
May 6, 20181 minDeveloping new products is like selecting Christmas giftsWhen you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
Nov 10, 20161 minTake the iPhone perspective!Next time you meet with product development, try to take the iPhone perspective! One key question is: What features should a new product...
Mar 3, 20161 minA revolution in innovation!Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...