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Lateral thinking:
Absolutely.
Our blog posts


The concrete wins over the abstract
Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...
Aug 11, 20222 min read


The Vendbridge Customer Promise Canvas
It has to click five times to win the heart of the customer Key Takeaways In innovation, when products are created that do not yet exist,...
Jul 15, 20226 min read


The Vendbridge Job Journey Navigator to identify opportunities
A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking...
Jul 14, 20224 min read


Drive market success in medical technology through Stakeholder-Focused Innovation
Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...
Jun 22, 20221 min read


Identify the winning features and compose compelling Value Propositions with Jobs-to-be-done
A real-life Jobs-to-be-done case study with Promethean Promethean is a world leader in interactive display technology for education...
Jun 9, 20224 min read


Product Quest Podcast
The newly launched Product Quest Podcast features Beat over two exciting episodes. Beat reveals the deep impact P&G thinking has had on...
May 31, 20221 min read


Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done
Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...
May 9, 20221 min read


Well advised with consultants
Many companies hire external consultants or experts to better understand their customers, 
to align strategies in a customer-centric way,...
Feb 22, 20224 min read


Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way
Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....
Jan 11, 20221 min read


From today's pain points to tomorrow's successful innovations
Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the...
Nov 30, 20216 min read
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