Blog | Vendbridge

Target the winning features: Sharpening a teacher-focused software prototype with Jobs-to-be-done

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Well advised with consultants

Many companies hire external consultants or experts to better understand their customers,  to align strategies in a customer-centric way,...

Spreading the Gospel: Bring Jobs-to-be-done-Insights into the organization in an agile way

Slides: Event language: German. Customer insights alone are useless if the organization does not draw the right conclusions and actions....

From today's pain points to tomorrow's successful innovations

Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the...

Winning in Sales

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing...

Cooking with Jobs-to-be-done: Get customer insights faster

Vendbridge talking @Design thinking meetup London Jobs-to-be-done has made it into many design and UX circles and discussions and debates...

Unlock the innovative power of Customer Journeys with Jobs-to-be-done

What are Customer Journeys? Customer Journeys are a tool to map the process a customer goes through along all interaction points with a...

From spark to wildfire: 3 key insights from the exchange with Jim Kalbach

Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...

From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization.

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...

What does Jobs-to-be-done have to do with cooking?

Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...