Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...

Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...

It has to click five times to win the heart of the customer Key Takeaways In innovation, when products are created that do not yet exist,...

A real-life Jobs-to-be-done case study with AMC. AMC is one of Europe’s most premium cookware companies. AMC offers a unique cooking...

Short version of the webinar: Event Slides: Product development in medical technology takes a lot of time, and the introduction of new...

A real-life Jobs-to-be-done case study with Promethean Promethean is a world leader in interactive display technology for education...

The newly launched Product Quest Podcast features Beat over two exciting episodes. Beat reveals the deep impact P&G thinking has had on...

Short version of the webinar: Slides: Anna, Director of User Experience Research at Promethean, and her team had developed a software...

Many companies hire external consultants or experts to better understand their customers, 
to align strategies in a customer-centric way,...