Value proposition: what grabs the customer?
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...
Value proposition: what grabs the customer?
We only accept successful innovation
More agility at the front-end of the innovation process
Customers want more value, not a lower price
How to enter the premium grill segment: customer pains provide the clue
Letter to the Customer Insight
From Insight to Growth – It’s the customers who set the rules
Case study: Hearing the hearing impaired
A story on 4 wheels