To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...

#Creativity #Ideas #Innovation

© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. Thomas...

If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...

In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates of new products...

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...

A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...