Blog | Vendbridge

Geschäftsmodell-Innovationen

Are your customers committed?

If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...

The concrete wins over the abstract

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

Value proposition: what grabs the customer?

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...

We only accept successful innovation

In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates of new products...

More agility at the front-end of the innovation process

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...

Customers want more value, not a lower price

A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...

How to enter the premium grill segment: customer pains provide the clue

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...

Letter to the Customer Insight

Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...

From Insight to Growth – It’s the customers who set the rules

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...