In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite...

You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...

In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...

Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...

The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....

The concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in...

Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...

What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...