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Lateral thinking:
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Our blog posts
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![Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer](https://static.wixstatic.com/media/145a1a_6a2160e246624757888c63c2bb9290ff~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/145a1a_6a2160e246624757888c63c2bb9290ff~mv2.webp)
Dec 9, 20201 min read
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...
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![Jobs-to-be-done leads the way to the Blue ocean!](https://static.wixstatic.com/media/145a1a_bab27bf44ddb453aa59b7e72a11e8a43~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/145a1a_bab27bf44ddb453aa59b7e72a11e8a43~mv2.webp)
Sep 18, 20205 min read
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
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![Post-COVID-19 Jobs-to-be-done](https://static.wixstatic.com/media/e82d18_caaee772e88e48e8bfe076abd7480a5e~mv2.jpg/v1/fill/w_286,h_161,fp_0.50_0.50,q_90,enc_auto/e82d18_caaee772e88e48e8bfe076abd7480a5e~mv2.webp)
Sep 16, 20201 min read
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
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![Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0](https://static.wixstatic.com/media/11062b_01d14a619eff482eb019060ada42f98b~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/11062b_01d14a619eff482eb019060ada42f98b~mv2.webp)
Sep 3, 20207 min read
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
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![The 3 elements of a Pain Point](https://static.wixstatic.com/media/nsplsh_cb8921bf8b224695b01ae29a995b48c4~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/nsplsh_cb8921bf8b224695b01ae29a995b48c4~mv2.webp)
Aug 25, 20205 min read
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in...
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![Don’t look at other Value Propositions when you design your own!](https://static.wixstatic.com/media/e82d18_ae94ee42efa44200bfe922c198a3b551~mv2.jpg/v1/fill/w_286,h_161,fp_0.50_0.50,q_90,enc_auto/e82d18_ae94ee42efa44200bfe922c198a3b551~mv2.webp)
Aug 10, 20204 min read
Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...
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![From an idea-driven innovation approach to a need-driven innovation process](https://static.wixstatic.com/media/e82d18_23f7c89d998c43c08f973269ef814660~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/e82d18_23f7c89d998c43c08f973269ef814660~mv2.webp)
Jul 31, 20204 min read
From an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...
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![Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown](https://static.wixstatic.com/media/145a1a_52c4baa7ea994b22954ef0fa0ba13d16~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/145a1a_52c4baa7ea994b22954ef0fa0ba13d16~mv2.webp)
Jul 22, 20204 min read
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...
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![3 reasons why the lighthouse should be the symbol of innovation](https://static.wixstatic.com/media/e82d18_9c59eb8a03d643c696e35fb74bad5648~mv2.jpg/v1/fill/w_286,h_161,fp_0.50_0.50,q_90,enc_auto/e82d18_9c59eb8a03d643c696e35fb74bad5648~mv2.webp)
Jul 17, 20204 min read
3 reasons why the lighthouse should be the symbol of innovation
Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, the symbol for innovation has been...
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![The lockdown, Jobs-to-be-done and what you can learn from it](https://static.wixstatic.com/media/145a1a_c2738147a4904aca93257f5bc2e54699~mv2.jpg/v1/fill/w_287,h_161,fp_0.50_0.50,q_90,enc_auto/145a1a_c2738147a4904aca93257f5bc2e54699~mv2.webp)
Jul 14, 20204 min read
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...
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