Blog | Vendbridge

From an idea-driven innovation approach to a need-driven innovation process

What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...

Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...

3 reasons why the lighthouse should be the symbol of innovation

Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, the symbol for innovation has been...

The lockdown, Jobs-to-be-done and what you can learn from it

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...

Quantification of jobs-to-be-done

Jobs-to-be-done without Value Metrics is not actionable for product development and strategy. To quantify a project you have to...

Recruiting for qualitative exploration

Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...

Companies should stop playing Chinese Whispers

At a glance Companies struggle to understand what their customers really want. One reason is that organizations tend to distort customer...

Jobs-to-be-done logic applied

With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...

The Jobs-to-be-done Hierarchy

Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...

True customer understanding

Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...