May 9, 20185 minThe Jobs-to-be-done HierarchyJobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...
May 6, 20181 minTrue customer understandingLine managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...
May 6, 20181 minEveryone can be creative!Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity...
May 6, 20181 minDo you still believe Innovation is like looking for easter eggs?It is so much fun to watch my kids running around in our garden trying to find their Easter nests. They try and fail, and try and fail,...
May 6, 20181 minClose the gap between customer insights and implementationTo become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...
May 6, 20181 minPeople don’t want Christmas gifts«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...
May 6, 20181 minGeschäftsmodell-Innovationen© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. Thomas...
May 6, 20181 minAre your customers committed?If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...