From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...
top of page
Lateral thinking:
Absolutely.
Our blog posts
- May 6, 2018
- 2 min
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...
- May 6, 2018
- 1 min
A story on 4 wheels
What BMW understood is that the customers don’t care about a list of technical features. What the customer convinces is a whole story...
- May 6, 2018
- 1 min
Innovation – Not a question of chance!
Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...
- May 6, 2018
- 1 min
Developing new products is like selecting Christmas gifts
When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
- Nov 10, 2016
- 1 min
Take the iPhone perspective!
Next time you meet with product development, try to take the iPhone perspective! One key question is: What features should a new product...
- Mar 3, 2016
- 1 min
A revolution in innovation!
Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...
bottom of page