Vendbridge contribution to the Learning Festival of the National University of Singapore Organizations are drowning in too many ideas and options. With the rise of digitalization and new technologies like AI options and ideas have exploded. Technological change is faster than ever, and new opportunities arise constantly. But which of these ideas and options truly add value to people’s lives? How to apply new technologies to unsolved customer problems? The Jobs-to-be-done logi
Are you drowning in a notion of ideas?
Companies today have become great at producing innovation ideas.
But today, the problem is too many ideas. There is so much that you can work on and start doing, so many new technologies, so many new possibilities and issues.
But, how do you decide where to start?
How do you prioritize all those many different ideas and options?
We believe that for this you must take the customer perspective. Because in the end you want to work on