top of page
Lateral thinking:
Absolutely.
Our blog posts
May 12, 20212 min read
From spark to wildfire: 3 key insights from the exchange with Jim Kalbach
Jim, Beat and Yann met customer focus enthusiasts for an online event to discuss how to take customer-focused jobs-to-be-done thinking...
May 11, 20211 min read
From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization.
You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make...
bottom of page