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Lateral thinking:
Absolutely.
Our blog posts


What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a technology-focused to a more...
Mar 12, 20211 min read


Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first,...
Mar 11, 20211 min read


Navigate innovation with more certainty – An approach to understand what customers want
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even more. While stopping all...
Mar 10, 20216 min read


Taking the guesswork out of digital healthcare innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...
Mar 5, 20215 min read
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