Bullseye growth initiatives:
Measure what customers want

With Jobs-to-be-done and CFI

Meaningful growth ambitions can only be achieved through bold growth initatives.

This means risk. Risk that the initative will fail in the market. Or your ideas get shut down even before they get into the market.

Certainty that you will hit the customer needs perfectly will give conviction where to unleash your growth energy. To inspire the organisation and achieve growth.

With our more than 130 times proven CFI approach you can measure the unmet customer needs and create Value Propositions and Portfolios that match what customers want perfectly. CFI (Customer-Focused Innovation) is based on Jobs-to-be-done and has worked more than 30 B2B and B2C markets to accelerate growth .

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Clients

Larger companies and innovative technology startups with one goal in common: Accelerate growth by providing more value to the customer.

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Our Team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion of the customer.