New Thinking

If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other products later. Think about yourself as a buyer. Which airline do you just use, and which do you recommend? Which supplier is not just a supplier, but also a pleasure to work with? Or which executive search firm would you directly call without considering competitors? It is our aspiration that our clients’ customers are committed with heart a

Killing product ideas is tough. Very often companies lack criteria to pick the bad apples from the good. It would be ideal to be able to stop an idea as early in development as possible. To drop a product idea sometimes makes much more sense than finishing the concept, or even worse taking a product off the market. But what could such criteria be? If a product succeeds or flops, it is only the customer who decides. We think of customers as people trying to accomplish a job, e