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Lateral thinking:
Absolutely.
Our blog posts
Companies should stop playing Chinese Whispers
At a glance Companies struggle to understand what their customers really want. One reason is that organizations tend to distort customer...
Nov 27, 20186 min read
From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...
May 6, 201810 min read
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