Too many projects on the innovation roadmap? Which features to implement? Which functionalities put into a digital solution?
As companies typically have too many ideas it can become challenging for chief developers, design teams and CFOs to make these tradeoff decisions. Predicting innovation success is like looking at a crystal ball.
There are ways to look through the crystal ball and predict which ideas will most likely win. It's called Customer Focused Innovation, or CFI.
We all agree, innovation is critical for growth.
But only 6% of CEOs are satisfied with their innovation performance, found a recent McKinsey study. Why this mismatch?
The root cause is: companies work on innovation ideas without having a fact based view, which idea will solve customer problems that are currently not solved. The pain points of today are the successful innovations of tomorrow.
That's why we have developed Customer Focused Innovation, or CFI. With CFI we create