Beat Walther and Yann Wermuth have contributed their knowledge and experience in creating and implementing successful innovations to the development of the latest "The Innovator's Handbook 2022". Read Beat and Yann's article "From today's pain points to tomorrow's successful innovations" and download your own copy of "The Innovator's Handbook 2022". Read the Innovator’s Handbook 2022 now Innovators are under pressure More than ever, innovators are under pressure to deliver su

Sales is the oxygen of every company. For startups, it’s even more crucial. Demonstrating that first customers buy, and showing a growing revenue traction convinces your investors, attracts new talents and tells the founders that they are on the right track. Start-ups who manage to shift gear from a technology to a selling mind-set early on dramatically increase their success chances. Having a compelling proposition, with strong lines of argumentations, drives literally all s