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Lateral thinking:
Absolutely.
Our blog posts
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
Sep 18, 20205 min read
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
Sep 16, 20201 min read
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
Sep 3, 20207 min read
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