In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy and Jobs-to-be-done?
The question was put rather loosely and not specifically related to the content of the talk, so the answer we gave was a kind of shot from the hips. But the question is actually quite interesting and stuck with us. After giving it some more thought, here’s our take on where we see the connection between the Blue Ocean stra
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work situation and related well-being of home office workers during the lockdown. It was a special, first-time global online pandemic meetup hosted by JTBD London. COVID-19 gave us the opportunity to reach beyond our geographic boundaries. More about our presentation: *Home? Office? Works! A quantitative Jobs-to-be-done perspective*
In a collaborat
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products. They have carefully selected a densely populated region –let’s call it Betasia – that seems challenging and interesting to run a pilot. Now it is time to go out there and get a sense of what such new mobility services could look like in that region: what is it, that the people living in that area really need and how could they help them in te