Jobs-to-be-done at scale:
DISRUPTING THE STATUS QUO WITH CUSTOMER FOCUS
Free case study
Stepstone revolutionized their product organization using Jobs-to-be-done and the CFI-approach by Vendbridge.
The case study, originally published in the peer-reviewed Journal of Digital and Social Media Marketing is now available for free! And you can learn from this best practice case to transform your own organization.
Key take aways
What you can learn from the case study:
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How Stepstone shifted the product organization from an inside-out to an outside-in perspective
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The four-phase process that made JTBD actionable across 50+ product teams
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Practical insights on conducting large-scale JTBD research & training internal champions
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Real business outcomes: From insights to product innovation
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Watch the webinar!
With Sabrina Duda (Stepstone), Jim Kalbach (Mural) and Yann Wermuth (Vendbridge)
Authors
Florin Ciontu, SVP Product Stepstone
Florin Ciontu is SVP Product at the Stepstone Group, where he has worked for more than eight years. Florin and his teams are focused on redefining the jobseeker’s experience in the age of AI, building towards the vision of the right job for everyone. Florin sees leveraging data as a superpower, especially when combined with intuitive thinking and deep domain expertise. Florin Ciontu holds an engineering degree in computer science from the University Politehnica of Bucharest.
Sabrina Duda, Principal UX Researcher Stepstone
Sabrina Duda is part of the Design and Research Leadership Team at the Stepstone Group, where she works as a principal UX researcher. She is passionate about user-centred product development, and has more than 25 years of experience in the field of user experience. Sabrina earned her MSc in psychology at Humboldt University, specialising in engineering psychology, cognitive ergonomics and computer science. She co-founded one of the first UX agencies in Germany (eye square) and served for over 12 years as a managing director and partner. She frequently speaks and writes about UX.
Jim Kalbach, Chief Evangelist Mural
Jim Kalbach is Chief Evangelist at Mural, the leading online whiteboard, as well as the co-founder and Principal at the JTBD Toolkit, an online resource with learning, training and content. Jim is a noted author, speaker and instructor in innovation, design and the future of work, and his books include ‘Designing Web Navigation’ (2007), ‘Mapping Experiences’ (2nd edn, 2020), ‘The Jobs to Be Done Playbook’ (2020) and, with Mariano Battan, ‘Collaborative Intelligence’ (2023).
Yann Wermuth, Partner Vendbridge
Yann Wermuth is a Partner at Vendbridge, a boutique growth consultancy based in Zurich. He has more than 15 years of experience with Jobs-to-be-done (JTBD) and is an expert in customer-focused innovation; a methodology to make JTBD actionable. He has a PhD in philosophy and besides his consulting work he enjoys side projects such as experimenting with artificial intelligence and running the Product Quest podcast, a leading resource in new product development.