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Lateral thinking:
Absolutely.
Our blog posts
Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...
Aug 10, 20204 min read
Letter to the Customer Insight
Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...
May 6, 20184 min read
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