New Thinking

Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder – let’s call him Simon – said something intriguing we took for granted, while it is not. Simon said this: «Ah, so, you never actually see the Value Proposition of a company, just the Promise.» To understand the value of Simon’s realization, the story of how he initially went about writing a Value Proposition is helpful. He did what we all do