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Lateral thinking:
Absolutely.
Our blog posts
Sep 3, 20207 min read
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
Jan 16, 20195 min read
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...
May 9, 20185 min read
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...
May 6, 20181 min read
Geschäftsmodell-Innovationen
© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. Thomas...
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