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Lateral thinking:
Absolutely.
Our blog posts
May 6, 20182 min read
Value proposition: what grabs the customer?
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...
May 6, 20182 min read
More agility at the front-end of the innovation process
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...
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