New Thinking

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the customers themselves that create added value. In B2B, products help to achieve more sales, to increase the price or reduce operating costs. In B2C, for example, products lead to a better appearance, a faster healing process or a comprehensive sense of security. The idea that we as a company create the value is not customer-focused. So, question 2:

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is the wrong way, the conventional way and the new agile design way. We thought about combining the most promising elements of these approaches in order to get the best out of it: Quick, but still profound outside-in understanding of unmet consumer needs, iterated with focused ideation sessions and rapid prototyping. The wrong way of innovation