New Thinking

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal jogging routine. The fact today, like almost every day, she manages to be fresh and ready when she pushes the button on the coffee machine in the kitchen precisely at 7 o’clock promises a great day ahead. She takes the coffee to the room next door, opens the windows and starts setting up her home office space. Like every day she stows away her

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the lockdown will be put in place. A new situation for everybody. After the initial turmoil a question started popping up at Vendbridge: What can we do to help people in this crisis? Since we are experts in the application of Jobs-to-be-done we (virtually) sat down and discussed if Jobs-to-be-done could be helpful in this situation. From the discuss