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New Thinking
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Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal jogging routine. The fact today, like almost every day, she manages to be fresh and ready when she pushes the button on the coffee machine in the kitchen precisely at 7 o’clock promises a great day ahead. She takes the coffee to the room next door, opens the windows and starts setting up her home office space. Like every day she stows away her
Jul 22, 20205 min read
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