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Lateral thinking:
Absolutely.
Our blog posts


How to identify a Pain Point with Jobs-to-be-done?
Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have...
Aug 29, 20223 min read


Red pill and blue pill
Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one...
Aug 25, 20222 min read


The concrete wins over the abstract
Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers?...
Aug 11, 20222 min read
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