How to identify a Pain Point with Jobs-to-be-done?
Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have when using a product. They are the golden nuggets needed to create successfull innovations. It's that simple: Innovations that don't solve a relevant customer problem will fail! Those that do solve a problem will win. Hence, the challenge in innovation is to find the relevant customer Pain Points and match the innovative solution. How? Jobs-to