Customer Pain Points, the golden nuggets for successful innovation Customer Pain Points are the unsolved problems that customers have when using a product. They are the golden nuggets needed to create successfull innovations. It's that simple: Innovations that don't solve a relevant customer problem will fail! Those that do solve a problem will win. Hence, the challenge in innovation is to find the relevant customer Pain Points and match the innovative solution. How? Jobs-to

Yann Wermuth explains why you should chose the blue pill over the red pill: Companies don't know it, but they are trapped. Trapped in one way of thinking that in fact endangers all of their innovation ideas. It's one of the main reasons why innovation fails. There is a way out, but you have to make the choice. You can either take the red pill. If you take the red pill, innovation goes on as it always does. Everything will stay the same. The red pill is called "technology

Beat Walther tells how the concrete wins over the abstract: Do you also notice that many new products simply don't excite the customers? They don't resonate and don't give a reason to switch from an existing solution to a new solution. Why is this? One cause is that the scoping for an innovation strategy or a new product is too conceptual and abstract. Let me give you some reasoned example from our clients: A new insurance product should offer better transparency. Transpar