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Lateral thinking:
Absolutely.
Our blog posts


The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in...
Aug 25, 20205 min read


Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...
Aug 10, 20204 min read
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