From an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...
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Lateral thinking:
Absolutely.
Our blog posts
- Jul 22, 2020
- 4 min
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...
- Jul 17, 2020
- 4 min
3 reasons why the lighthouse should be the symbol of innovation
Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, the symbol for innovation has been...
- Jul 14, 2020
- 4 min
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...
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