New Thinking

What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to the actual launch comfort about the success of an innovation increases along the way. Ideally, before launch, there would be a lot of confidence and a shared feeling of comfort that the product or service has a good chance of being successful in the market. However, reality often looks more like this: This graph shows the comfort decreasing

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal jogging routine. The fact today, like almost every day, she manages to be fresh and ready when she pushes the button on the coffee machine in the kitchen precisely at 7 o’clock promises a great day ahead. She takes the coffee to the room next door, opens the windows and starts setting up her home office space. Like every day she stows away her

Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, the symbol for innovation has been the lightbulb. But this symbol implies a misleading way of thinking about innovation. We will give 3 reasons in what way the lightbulb is misleading and the lighthouse is a better symbol. Changing the symbol can change the way innovation is perceived in organizations. 1. The lightbulb evokes that innovation is about solution ideas, not needs

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the lockdown will be put in place. A new situation for everybody. After the initial turmoil a question started popping up at Vendbridge: What can we do to help people in this crisis? Since we are experts in the application of Jobs-to-be-done we (virtually) sat down and discussed if Jobs-to-be-done could be helpful in this situation. From the discuss