How to make Jobs-to-be-done the coffee table talk in your company?

What is a good measure of success for customer insight and UX research? It’s not a nice slide deck. Nor a good results presentation. While sharing results is important, it will not do the job of becoming a customer-centric organisation or developing products that customers want. How do you engrain jobs-to-be-done thinking into the DNA of your team?

Florin Ciontu, SVP Product at StepStone set a different target: That Stepstone POs, PMs, developers, etc. talk about the customers’ pain points when they are having a coffee chat.

How to get there? Join us from Vendbridge and Stepstone key members driving that change:

• Nik Evans, Global Head of User Experience, Stepstone
• Lawrence Hardy, Portfolio Product Director, Stepstone
• Tina Akinmade, Research Manager, Stepstone
• Sabrina Duda, Principal UX Researcher, Stepstone
• Yann Wermuth, Partner, Vendbridge

Together we will show you the key elements to create an organisation wide enthusiasm for the customer and give insight into how the findings informed more than 20 initiatives. Register now and join us in this exciting webinar that shows how jobs-to-be-done and the Customer-Focused Innovation (CFI) approach can change entire organisations!

About StepStone:

The Stepstone Group is one of the world's leading job platforms. Stepstone has over 20 brands across more than 30 countries around the globe. Stepstone creates opportunities for jobseekers and companies leveraging data and technology. https://www.thestepstonegroup.com/en/