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Eager Corporates, Stubborn Customers!

Tue, Apr 18

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Zoom

The story of sustainability has to be framed differently, if you want to change behaviors.

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Eager Corporates,  Stubborn Customers!
Eager Corporates,  Stubborn Customers!

Time & Location

Apr 18, 2023, 5:30 PM – 6:30 PM GMT+2

Zoom

About the event

Many companies have set ambitious sustainability goals to reduce their carbon footprint in scopes 1-3 and achieve net zero by 2050. Many good initiatives have been launched to achieve this. Most of them are consumer or customer-facing such as more sustainable product alternatives, offsetting options at moment of purchase, etc.

Now however, companies realize that customers do not behave as sustainably as desired. Examples from our recent projects in sustainability:

  • leisure travel is booming and even above pre-pandemic levels

  • the greener choices in the grocery store remain a niche

  • low price beats eco-friendliness in construction and purchase of white goods

Why are customers so stubborn and prefer to talk rather than act? 

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Vendbridge AG
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8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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