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Drive market success in medical technology through Stakeholder-Focused Innovation

Tue, Jun 21

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Webinar, Zoom

This webinar addresses the root cause of the questions: How can we prioritize ideas and features from the user's perspective? How can we make trade-off decisions to select what users will prefer most?

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Drive market success in medical technology through Stakeholder-Focused Innovation
Drive market success in medical technology through Stakeholder-Focused Innovation

Time & Location

Jun 21, 2022, 5:30 PM – 6:00 PM GMT+2

Webinar, Zoom

About the event

Product development in medical technology takes a lot of time, and the introduction of new products often lacks innovation and added value. Lengthy regulatory approvals and limited market acceptance are the result. In a recent report Swiss Medtech spoke of a "Valley of Death" for medtech innovations caused by too costly development processes.

Digital components of devices are increasingly becoming the focus of innovation, which brings new challenges: How can we prioritize ideas and features from the user's perspective? How can we make trade-off decisions to select what users will prefer most?

This webinar addresses the root cause of these problems: lack of or fuzzy understanding of stakeholder needs at the beginning of the development process.

In this webinar, we will explain how Stakeholder-Focused Innovation provides clarity on stakeholder needs. We will show how unmet needs of various stakeholders such as physicians, patients or payers become tangible and quantifiable. How…

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Vendbridge AG
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8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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