Drive market success in medical technology through Stakeholder-Focused Innovation

Product development in medical technology takes a lot of time, and the introduction of new products often lacks innovation and added value. Lengthy regulatory approvals and limited market acceptance are the result. In a recent report Swiss Medtech spoke of a "Valley of Death" for medtech innovations caused by too costly development processes.

Digital components of devices are increasingly becoming the focus of innovation, which brings new challenges: How can we prioritize ideas and features from the user's perspective? How can we make trade-off decisions to select what users will prefer most?

This webinar addresses the root cause of these problems: lack of or fuzzy understanding of stakeholder needs at the beginning of the development process.

In this webinar, we will explain how Stakeholder-Focused Innovation provides clarity on stakeholder needs. We will show how unmet needs of various stakeholders such as physicians, patients or payers become tangible and quantifiable. How…