Drive market success in medical technology through Stakeholder-Focused Innovation
Tue, Jun 21
|Webinar, Zoom
This webinar addresses the root cause of the questions: How can we prioritize ideas and features from the user's perspective? How can we make trade-off decisions to select what users will prefer most?


Time & Location
Jun 21, 2022, 5:30 PM – 6:00 PM GMT+2
Webinar, Zoom
About the event
Product development in medical technology takes a lot of time, and the introduction of new products often lacks innovation and added value. Lengthy regulatory approvals and limited market acceptance are the result. In a recent report Swiss Medtech spoke of a "Valley of Death" for medtech innovations caused by too costly development processes.
Digital components of devices are increasingly becoming the focus of innovation, which brings new challenges: How can we prioritize ideas and features from the user's perspective? How can we make trade-off decisions to select what users will prefer most?
This webinar addresses the root cause of these problems: lack of or fuzzy understanding of stakeholder needs at the beginning of the development process.
In this webinar, we will explain how Stakeholder-Focused Innovation provides clarity on stakeholder needs. We will show how unmet needs of various stakeholders such as physicians, patients or payers become tangible and quantifiable. How…